What should be included in the subject line of an email to increase the likelihood that parents read it?

Including the topic of the email in the subject line is essential for increasing the likelihood that parents will read it. A clear and concise subject line provides immediate context, allowing the recipient to quickly understand what the email is about. This is particularly important for busy parents who may receive numerous emails and need to prioritize which ones to open first. A specific subject line could relate to their child’s progress, upcoming events, or important announcements, which can prompt them to engage with the content right away.

Vague greetings do not convey useful information and can lead to the email being overlooked. A summary of the entire email is typically too lengthy for a subject line, which ideally should be brief yet informative. A friendly signature, while important for closing an email, has no impact on whether the recipient opens it at all. Thus, focusing on the topic ensures clear communication from the start.